Moz Pro is a household name in the field of Search Engine Optimization and is ‘the’ SEO tool you should go for. It is a powerhouse of a search engine optimization tool with almost zero cons.
Moz Pro gives you all the required performance metrics to track and even provides you a browser toolbar extension. It also gives the users great recommendations to optimize a campaign or website.
But the complexity can be a drawback, especially when it comes to SMBs. It isn’t easy to navigate, which might lower the user experience.
Originally founded in 2004, the tool has come a long way to accommodate various features like Global Rank Tracking, Search Visibility Score, Competitor Rank Tracking, Local Rankings, Mobile Rankings, Universal and Enhanced Search Rankings, Intuitive Suggestions, and more.
The keyword research tool provides users with actionable insights and an accurate volume of keywords. Its state-of-the-art SERP analysis and Link Profile Analysis helps marketers and SEOs to make informed decisions about their ongoing campaigns. Other features worth mentioning are Spam Analysis, Crawl Diagnostics, Issue Prioritization, Page Optimization Checklist, Historical Reporting, Automated, and custom reports.
